View Our Website View All Jobs

Maketing Manager

NatureBox believes in a world where snacks can do more than just get you through your afternoon sugar slump. NatureBox helps to develop and maintain wellness through creating high-quality, great-tasting snacks with functional benefits.

 

We are looking for a strategic Marketing Manager for our corporate business, who will be responsible for brand management and lead generation. This is an exciting opportunity for an experienced, entrepreneurially-minded candidate with a scrappy mentality who is eager to apply marketing fundamentals to stepchange growth for a startup with steady business.

 

The ideal candidate is adept at performing macro-level market analysis and micro-level customer interviews to form a comprehensive brand strategy for the corporate business.  The candidate will also be responsible for taking this strategy to execution in customer segmentation targeting, creation of collateral, and leading marketing campaigns across acquisition channels.  This position reports directly to the VP of Marketing and will play a crucial role in achieving business goals for the next 12 months and beyond.

 

Responsibilities

  • Understand the competitive positioning and core capabilities of the corporate business among the B2B industry to redefine the core customer segmentation profile.

  • Formulate a comprehensive brand strategy and customer targeting approach.

  • Create a marketing strategy to identify highest efficiency acquisition channels such as affiliates, display, and social media in addition to existing programmatic SEM and SEO channels.

  • Manage agencies responsible for campaign creation and management with the option to replace or bring talent in-house (or outsourcing to private contractors).

  • Monitor reporting, analysis, and optimization across channels, establishing KPIs and reporting frameworks.

  • Oversee collateral and design creation for marketing campaigns, including creation of new landing pages and user flows as needed per channel.  Leverage use of limited internal resources and external contractors / agencies for creative & content.

 

A Successful Candidate Will Have Many Of The Following

  • 4-6 years experience in brand management or marketing with experience leading customer acquisition through digital, particularly for a B2B business.

  • Strong understanding of sales funnel cohort analysis & customer acquisition metrics.

  • Experience with brand identity, customer ethnography, and strategic management.

  • Experience in Google Adwords, Tag Manager, Facebook Business Manager, LinkedIn Campaign manager, and other site analytics tools -- and demonstrated ability to learn new systems quickly

  • Strong analytical skills and very comfortable with numbers; you love data, but you also know how to translate numbers into meaningful business recommendations.

  • Skilled at balancing strategy and execution.

  • Willingness to ask bold questions, navigate tough decisions and tradeoffs, focus on the big swings, and operate with empathy for users

NatureBox is an Equal Opportunity Employer that celebrates and welcomes diversity.

 

Life At NatureBox

  • This is an exempt position

  • Competitive salary and equity package

  • Unlimited healthy snacks to keep you energized

  • Dog Friendly office

  • Office located walking distance to downtown Redwood City

  • Flexible vacation policy

  • Comprehensive health benefits ( medical, dental, vision) to fit your needs

 

Read More

Apply for this position

Required*
Apply with
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.